The People Behind Reed Creative Labs

Hi, I'm Aaron.

Before founding Reed Creative Labs, I served as a U.S. Navy submariner and trained through the Navy Nuclear Power Program. That background, along with years of technical troubleshooting and industrial maintenance, shaped a systems-first approach built around precision, disciplined problem solving, and understanding how complex parts affect the whole.

That experience still influences how the studio works today: understand the system deeply, build carefully, verify behavior, and choose reliability over unnecessary complexity. Over time, that approach grew into a passion for software development, systems design, simulations, and games.

Today, I design, develop, and maintain every Reed Creative Labs product, from productivity tools and creative software to experimental projects and games. My goal is simple: build things that are useful, memorable, and worth owning.

Every studio needs someone who can see both the big picture and the details that everyone else misses.

For Reed Creative Labs, that's Katy.

She helps guide the visual identity and creative direction of the studio while providing invaluable feedback on everything from usability and design to the overall feel of a product. Many of the best improvements across RCL projects started as a simple observation from Katy during testing or review.

When ambitious ideas begin growing beyond their intended scope, she's usually the first person to ask the most important question:

"But does it actually make the product better?"